This is the same one-day workshop that sold out its first stop in Norwood — the same build, the same room size, the same promise — run live on Zoom instead of in a hotel conference room. You open your own account, write your own thirty seconds, build your own audience, and your campaign is running before we sign off. The only thing that changes is that you don’t have to wait for me to come to your city.
A contractor. An attorney. Somebody you hired for something that mattered. You almost certainly didn’t line up five options and compare them. You called a name you already knew — someone you’d seen, or heard about, or that a friend had mentioned once in passing. The decision was largely made before you ever went looking.
That’s how everyone buys. Your customers. Your neighbors. You.
Nobody chooses a stranger. They confirm a name they already had.
Which is what makes almost everything you’ve been sold to market your business a smaller thing than it looks. Search, listings, SEO, retargeting — all of them arrive on the day the customer is already looking, and ask to be trusted in about eight seconds by somebody who has never heard of you. Nobody trusts anybody in eight seconds. Most of the time you’re not winning the decision, you’re paying to compete for whoever hadn’t already made one.
Meanwhile the four hundred days before that — when the roof is fine, when nothing has gone wrong yet, when the person could still be won without a fight — nobody is selling anything that works there.
That’s the campaign you build on the 29th. Not another platform on a list of eight. Your actual face in front of the people in your towns who will need you eventually — often enough and honestly enough that when the day comes you aren’t one of four quotes. You’re the one they already had in mind.
Same day, same $395, same campaign live before you leave. The only question is whether you drive to it or open your laptop.
A hotel room in one city, capped so I can work with every business in it. Las Vegas on September 5, Santa Barbara on September 19. Worth it if one of those is close to you — a room full of other owners is its own reason to go.
The same Saturday, run in a twelve-seat Zoom room, on the second Saturday of every month. No flight, no hotel, no waiting for me to announce a city near you. You share your screen when something won’t save, and I look at your actual account instead of describing mine.
Norwood, MA sold out — 35 owners, one Saturday, everybody launched. The online room is that day without the geography.
Not because it’s new — because of what it does that the others don’t.
Which is why this is the service to lead with, whatever else you sell. It is the only one that works on the days nobody is shopping — and those are almost all of the days. Everything else in your list gets easier once the market already knows who your client is.
Twelve seats and one host — that is the entire room, and it is the reason everybody launches. You join from wherever you happen to be.
It’s a Zoom room, not a broadcast. You’ll be on camera if you want to be, unmuted when you have a question, and sharing your screen with me when something won’t save.
The one message the right person cannot ignore — a truth they already carry. Everyone it isn’t for leaves here, and leaving costs nothing.
Quiet the doubt the first move raised. Calm proof, plainly said — no hype, no stacking of credentials.
Move them from “this could work” to “I could do this.” The step has to look small enough to take today.
One specific thing to do now. One page, one button, nothing else competing for the click.
The bars are the audience, not the budget. Each move is built to lose the people it isn’t for — which is why the small group still watching at move four is worth more than the crowd that started.
Six hours, live, small room. A working session — not a seminar, not a webinar. You’ll have your laptop open the entire time. 10:00am–5:00pm Eastern — that’s 9–4 Central, 8–3 Mountain, 7–2 Pacific. Wherever you are, you attend from your own desk.
Sessions: Aug 29 · Sep 12 · Oct 10 · Nov 14 · Dec 12
That’s the promise the entire day is built on, so I’ll stand behind it plainly: if your YouTube campaign isn’t live and running when we sign off Saturday evening, I refund the $395 in full — and you keep the recording, the scripts, and everything else. No form to fill out. Send me one line and it’s done.
I can offer that because it’s not a gamble on my end. Thirty-five business owners sat in the first room in Norwood, Massachusetts and built campaigns in a day. The only thing that stops somebody launching is showing up without a laptop — which is why the list above exists.
You are risking a Saturday. That’s it.
I’m Joe Chancellor. I run Rebel Video — this is the exact method I use for my own clients: roofing companies, law firms, solar businesses. Not a system I read about and repackaged. The one I run on Monday morning.
Before this I spent a decade as a trial attorney, and before that in law enforcement and Department of Defense investigation. That’s the background you get on the day: someone whose job for years was building a case that had to hold up under attack, applied to the question of why a stranger should call a business they’ve never heard of.
I also still sell roofs. Every week, on commission, for a client. Which means when I tell you what a contractor will and won’t say yes to, I’m not guessing.
Because the day only works if every person in it launches. That doesn’t happen in a room of four hundred, and it certainly doesn’t happen in a recording. When your campaign won’t save because of a setting three menus deep, you need someone to look at your screen right then.
The in-person tour of this workshop sold out its first stop — thirty-five business owners in one room in Norwood, Massachusetts, all of whom came to build something rather than hear about it. The online session is the same day, the same build, without the flight.
Campaign live by the end of the day or the $395 comes back — and you keep everything.
We confirm your session, then send the invoice to lock the seat.
Run an agency and want to sell this build to your own clients? That’s the six-week program — six weeks of live coaching, the client system, and your first campaign live in week one.