Most agency websites show you logos and tell you nothing. Here is the actual list — who they are, what I built, and whether we’re still working together. Some of these are five years running. Some ended, which is what happens in a real business. Call any of them.
YouTube ad campaigns, plus sales and marketing advising. Five years and still going — the longest-running work on this page. I also sell metal roofing for them on commission, which means the advertising I write is advertising I have to stand behind at a kitchen table.
YouTube advertising and marketing advising for a company that has been hand-sewing bags in Colorado since 1994. Not every client is a contractor — the method works anywhere a real person can get in front of a camera and say something true.
YouTube advertising with sales and marketing consulting. Home warranty is a category homeowners are suspicious of before you say a word, which makes it exactly the kind of business that wins by explaining itself on video instead of shouting an offer.
YouTube ad campaigns and creative direction for a solar company selling into one of the most competitive markets in the country.
YouTube advertising for Ricky P. and his team, who rebuild existing business websites on Cloudflare’s edge so search engines and AI assistants can actually read them. Their buyer is another business owner, not a homeowner — a different targeting problem than most of this page, and a useful one. If a client of mine has a site that loads slowly or that ChatGPT cannot find, they are who I send them to.
Marketing and YouTube advertising work in stretches, whenever things line up on his end. Foundation repair is a grudge purchase — a homeowner with a crack they have been ignoring and a quote they do not trust — which makes it one of the best categories there is for a contractor willing to explain the problem on camera.
A campaign that ran its course is not a campaign that failed. Businesses get sold, owners retire, budgets move, priorities change. I’d rather show you the whole record than a page that pretends every relationship lasts forever.
Built and ran the YouTube campaign and wrote the educational video series behind it. The engagement has ended; the work stands.
Marketing consulting on using YouTube as an acquisition channel for a street-legal giant shopping cart that runs tours down the Strip. The product films itself — the work was figuring out how to turn footage people already loved into an ad that actually sold seats.
Marketing consulting for a federal defense practice. I spent ten years as a trial attorney before this, so the conversation started somewhere most agencies cannot get to — what a person actually does at the moment they realize they need this kind of lawyer.
This is not the complete list. Some businesses would rather their competitors not know who runs their advertising, and some engagements were short enough that naming them would overstate them. If you want references in your trade, ask me on the call and I will make the introduction.
It is the same work in every category on this page.
Search behavior, in-market signals, what people watched before they bought, and custom segments built from competitors’ website visitors. Nobody gets interrupted at random.
Intervention, assurance, encouragement, action. The owner on camera saying something true, in their own words, so the right viewer stays and the wrong one skips for free.
The ad account, the tracking, the audience and the footage belong to the business. If I disappeared tomorrow they’d still own everything we built.
Tell me what you sell and where you sell it. If YouTube is wrong for your business I’ll say so on the call.
