Three ways in, and a real number on each. Media spend is always separate and always stays on your card — that part isn’t a pricing choice, it’s the whole architecture.
Why my fee is lower than theirs
It gets asked on nearly every call, so here it is up front. The baseline is not a discount and it isn’t a loss leader. It’s priced to a bounded scope with no overhead behind it.
A large agency prices for a department. There’s an account manager, a media buyer, a production crew, a reporting platform and a sales team above all of it, and you pay for that org chart whether or not your campaign needs any of it. At a beginner budget it needs none of it. One market, one offer, one campaign, written and run by one person — that is genuinely a smaller job, and I charge like it is.
You get me, not a team.
That’s the trade, and you should know it going in. Direct access to the person who writes your script and touches your account. It also means I take a limited number of clients, and when I’m full, I’m full.
If you’re already spending five figures a month on marketing, none of the above describes you and the baseline isn’t the right package. There’s a tier for that.
The two tiers
Baseline
For owner-operators, single-market firms, and anyone running video for the first time on a beginner budget.
Scale
For firms and companies where marketing is already a five-figure monthly line item and the campaign spans markets, practice areas or service lines.
What the baseline includes
- Audience construction — search behavior, video and channel targeting, in-market and life-event signals, the radius you actually serve, and visitors to your competitors’ websites
- The script, written to your market and, where it applies, to your state’s advertising rules
- Creative direction and coaching you through the shoot
- Google Ads account setup, conversion tracking and analytics
- Campaign build, launch, and the remarketing sequence that speaks to everyone who watched
- Consulting through the first two months — the stretch where the campaign is being read and corrected, and where most self-run campaigns get abandoned one week early
What changes at scale
- Multi-campaign architecture across markets, practice areas or service lines, built so they don’t cannibalize each other in the auction
- Several scripts in rotation, refreshed on a cadence set by your frequency rather than by a calendar
- Directed production with an outside contractor where the budget justifies it — I direct, and you still don’t get a stock-footage ad
- Reporting at the level your existing team or CMO actually needs
Three things don’t change at any tier. The fee is flat, never a percentage of spend. The account and the card stay in your name. And I tell you on the first call if this isn’t the right move for you.
Media — yours, roughly $20–30 a day
The media runs on your card, inside your Google Ads account, and never routes through me. I don’t mark it up and I don’t take a percentage of it.
$20–30 a day covers a single county-sized market. YouTube charges per view rather than per impression, so somebody who sees your first three seconds and skips costs you nothing at all. Set that against search in a competitive vertical, where one click runs into double digits and you’re bidding against operations with a media buyer on staff.
Two consequences of owning the account, and they’re the whole argument: the audience you build is an asset on your books instead of mine, and if we part ways you keep the account, the video, the audience lists, the conversion history and every dollar of learning the spend bought. Stop paying a rental and it all disappears the same day. That is the difference.
The month-three evaluation
Built into the engagement, because three months is the first honest place to judge this. Two weeks tells you whether the audience is assembled correctly — that shows up in what it costs to be watched. The next stretch tells you whether the message lands — that shows up in how far people get before they leave. Calls follow those two. At month three we look at all of it together and decide out loud whether to continue, change the approach, or stop.
Fifteen minutes, no pitch deck
I’ll look at your market before we talk and tell you straight whether YouTube ads are the right move — including when the answer is no.
Run it yourself — the workshop
$395 a seat. One Saturday, hands-on, in a tour city or live on Zoom. Not a seminar — a working session. You build your actual campaign in the room: targeting, creative, budget, launch. The goal is that your ad is running before you leave.
If you come and then decide you’d rather have it handled, attendees who hire Rebel Video within two days of the event get 50% off the baseline. That takes it to $1,500 and makes the seat pay for itself several times over.
Own the whole model — six weeks
$7,500 in full, or three payments of $2,800. Six weeks of live coaching in the complete Rebel Video method. Built for someone starting an agency from scratch, someone leaving a job for work they own, an agency owner adding YouTube to what they already sell, or a creator who’d rather buy their own traffic than wait on the algorithm.
Also available: recorded sessions at $1,500 each, and private one-on-one coaching for six months at $25,000, taken on a limited basis.
Straight answers about money
What does a YouTube ads agency cost?
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Why are your fees lower than other agencies?
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What if I already spend $10,000 a month or more on marketing?
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How much do I need to spend on media?
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Do you take a percentage of ad spend?
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Why does the media run on my card instead of yours?
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Is there a contract or a minimum term?
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Can I start with the workshop instead?
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Does the price include producing the video?
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More on the method and who it’s for: about Joe, what the agency does, law firms, roofing, solar. If you’re still comparing shops, the seven questions are on how to pick an agency.